Why Dealers Are Turning to Custom Paint with Sherwin-Williams Colors

Custom Looks, Dealer Confidence

Looking to win over homeowners with a bold or bespoke finish? WW Wood Products’ Eclipse and Shiloh cabinet lines now offer a Custom Paint Program—unlocking limitless design potential by allowing dealers to spec any “Standard” paint color from Sherwin-Williams.

Whether it’s a moody blue, rich green, or crisp white, your clients can select from the Sherwin-Williams fan deck and apply it to either a CM81/2x11 or CMSD 121/2x151/2 sample door. The result? Full color flexibility—without compromising build quality or lead times.

“We’ve seen increasing demand from designers who want to match cabinet finishes with other elements in the home—this program gives them the tools.”

How It Works:

• Pick a Sherwin-Williams “Standard” color (ex: SW6671).
  

• Submit a sample door order + pre-approval from customer service.
  

• Minimum order: $15,000 list price.
  

• Custom color program adds a 20% upcharge.
  

• Smaller jobs? Flat $750 custom paint fee applies.

Why It Matters for Your Showroom:

• Design Flexibility = fewer lost jobs to local shops offering full custom.
  

• Familiar Color System = confidence for both designers and end-users.
  

Streamlined Process = samples approved before build.